In celebration of the launch of the new products in the Bright Beats line, Fisher Price have teamed up with Kimberly Wyatt to celebrate music, dance and encourage active play. As well as the new line of products, which include Learnin’ Lights Dance Mat, BeatBelle and BeatBowWow, Fisher Price are launching the #BeatBoBoogie campaign. To get involved and be in with a chance of winning some Fisher Price prizes, all you have to do is visit the Fisher Price Facebook page and share photos and videos of your little one showing off their favourite dance moves.
he campaign will be headed by Kimberly and her 18 month old daughter Willow who will be sharing their moves, to help encourage other parents and their little ones to get active during playtime. Keeping active through play isn’t just fun, it also helps aid children’s development both socially and physically.
As part of the campaign Fisher Price have asked me to take Dance and Move BeatBowWow for a test drive and report back.
BeatBowWow is the new companion of BeatBo and comes complete with music, lights and songs to encourage active play. BeatBowWow is completely interactive and works in two different modes that can be activated through the two buttons on his paws. As music plays, his tummy lights up, his head moves from side to side, his ears pop up and down and his tail wags.
To be honest, it took my little ones a while to get the idea of this toy and out of the two of them, it was the toddler who got more involved. After a while of pushing buttons, he recongnised some of the songs and began singing along, jumping around and howling along with BeatBowWow. My 10 month old liked pushing the buttons and seeing BeatBowWow’s tummy light up, while music played, but he didn’t really understand what was going on. However, saying that when myself and the toddler clapped along and wiggled along to the music, he soon got the idea. It’s not so much a toy to just give to your children to entertain themselves with, but more one that you play with them, which I think is a brilliant idea. This is the sort of toy that would be fantastic for people who perhaps struggle a bit with incorporating active play into their day to day activities. BeatBowWow definitely comes recommended from us.
The BeatBowWow activity toy is aimed at children aged 9+ months and retails at £29.99.
*Note: BeatBowWow was sent to us in return for an honest review. Prices correct at time of publication.